Helpline: 0121 328 4445
Up to 25% Sale on Selected Products!

Why Buy From Us?

We have been successfully trading since 1991 and have proudly established ourselves as one of the UK's leading suppliers of discounted and 'graded' kitchen appliances.  We specialise in the Electrolux group of brands which include AEG, Electrolux and Zanussi. The key benefits of purchasing from us are listed below:

  • We are the largest UK based rework centre on behalf of the Electrolux group employing a dedicated team of in-house engineers
  • Extensive knowledge about the products we stock/sell allowing us to answer almost any query about a product you may have
  • A strong customer support network through our knowledgeable and helpful full time sales team
  • We hold approximately 2000+ appliances on the shop floor at any one time
  • We hold in stock everything we offer for sale, allowing for shorter delivery lead times
  • Nationwide delivery available through various channels
  • A fully-owned 58,000 sq ft facility/showroom open to the public in Birmingham

We have built a strong reputation for offering top brand appliances at low, low prices. We do this by specialising in the bulk-buying of sale and of end of line products, and taking discontinued, surplus and ex-display stocks from High Street retailers.

In addition to this, our strength also comes from another very specialised area of the industry; have you ever wondered what happens to leading High Street retailer's stock that is transit damaged, refused by customers or returned in line with a 30 day 'no quibble' customer return policy? They come to us!

These are known as 'graded' appliances and we have specialised in the sale of these heavily discounted appliances since our formation.

So if you are looking for expert, friendly advice and unbeatable value for money on your next kitchen appliance, then buy with confidence from us.